Empowering Channel Excellence Through Strategy, Community, and Scalable Growth.

CHANNEL SERVICES

Global Channel Partners Program & Channel Sales & Marketing Services

Build and grow high-performing channel relationships with a partner-first approach.

We help you design and execute end-to-end Channel Partner Programs that attract, enable, and retain top-tier partners. From incentives and onboarding to go-to-market strategy and co-branded campaigns, our solutions drive partner engagement and revenue growth.

What we deliver:

  • Partner program structure and tiering

  • Co-marketing and MDF campaign development

  • Partner onboarding and enablement pathways

  • Recruitment and engagement strategy

Channel Solutions

Your channel should be a growth engine—not a guessing game. Our integrated Channel Solutions framework provides a roadmap to scalable success.

Strategic Planning

Set your channel up for long-term success with strategic guidance rooted in market insights, competitive benchmarking, and partner feedback. We help define objectives, identify growth opportunities, and map out a plan that aligns with your business goals.

Channel Programs

From reward structures to training frameworks, we design channel programs that are easy to understand, attractive to partners, and built for scale. Let’s create a program that drives partner satisfaction and consistent performance.

Channel Marketing

Amplify your brand reach through co-marketing initiatives that convert. We provide turnkey campaign assets, demand-gen tactics, and marketing automation strategies tailored to your partners’ unique audiences.

Channel Governance

Ensure alignment, compliance, and accountability across your channel network. We implement governance frameworks that maintain consistency, manage conflict, and protect program integrity.

Channel Transformation

Ready to evolve? Whether it's transitioning to a digital-first model, expanding globally, or adopting a partner-as-a-service mindset—we guide you through a full channel transformation. Change doesn’t have to be disruptive; with the right partner, it can be revolutionary.

Channel Ignition System

A comprehensive suite of offerings designed to help vendors build and optimize successful channel programs

Strategy Services

Channel Strategy: Evaluation of current channel performance and development of strategic plans tailored to startups or established tech companies.

Channel Research: Includes partner profiling, competitive assessments, audits, surveys, and reporting, leveraging insights from a curated network of 45,000 MSPs.

Embedded Advisors: Provision of expert MSP channel CFOs, CMOs, CROs, analysts, and product officers to assist in refining channel strategies and filling critical roles.​


Content Creation Services

Custom Content Creation: Development of industry reports, white papers, case studies, blog posts, newsletters, landing pages, and social media content for various objectives like branding and sales enablement.

State of the Industry Reports: Analysis of pivotal IT trends based on surveys of hundreds of MSPs to position clients as technology leaders.

Custom On-Demand Training Curriculum: Creation of LMS-friendly training programs aligned with business objectives and tailored to channel partners' needs.​

Digital Marketing Services

Email and Social Media Marketing: Execution of digital campaigns to enhance solution visibility and appeal within the MSP channel.

Newsletter Marketing: Placement of banner ads or sponsored articles in newsletters reaching 10,000 MSP subscribers, including options for custom "Newsletter Takeover" editions.


Channel Partner Recruitment Services

Channel Partner Recruitment Webinars: MSP Mastered® webinars promoted to a network of 45,000 MSPs, aimed at recruiting new partners.

Evergreen Channel Partner Lead Generation Programs: Innovative paid advertising strategies to continuously attract ideal channel partner prospects.

Channel Partner Recruitment Services: Marketing and event services, both live and virtual, to promote brand messaging and calls to action to engaged MSPs.​


Sales Enablement Services

Channel Partner Sales Enablement: Group coaching sessions to help partners generate leads, accelerate sales, and increase solution sales.

CAM and BDM Enablement: Training sessions for account and business development managers to meet recruitment and revenue quotas.

Licensed Online Masterclasses: LMS-ready courses with videos, assets, and quizzes to assist partners in overcoming sales challenges.​


Promotion and Event Services

Thought Leadership Podcasts: MSP Chat podcasts to establish vendor voice and reputation within the MSP community.

Editorial Event Services: Moderation and content creation for panels, Q&As, and interviews at conferences or webinars, led by Chief Content Officer Rich Freeman.

PR & Analyst Services: Services to enhance brand perception, credibility, lead generation, SEO, and investor attraction through PR and analyst engagements.

Speaking Engagements: Participation in events as keynoters, speakers, or panelists to generate high engagement and survey scores.

Live Event Support: Consulting and participation in event sponsorship activities, including keynotes, workshops, media services, and partner introductions.

Photo and Video Production Services: High-quality photography and video production for live events to maximize sponsorship impact and ROI.​

Channel Program Strategic Business Review (SBR)

Turn your channel data into actionable insights with our Channel Program Strategic Business Review (SBR).

We evaluate your current partner ecosystem, sales performance, enablement tools, and program KPIs to deliver a comprehensive view of what’s working—and what’s not.

Our SBR process reveals untapped opportunities, partner feedback trends, and roadmap alignment to drive better decisions and measurable outcomes. It’s not just a review—it’s a results-driven recalibration of your channel strategy.

Includes:

  • Program health analysis

  • Partner segmentation and performance scorecards

  • Recommendations for channel optimization

Channel Leaders Community

Where Channel Experts Connect, Share, and Grow Together

The Channel Leaders Community is a dynamic, invite-only network of forward-thinking channel professionals, executives, and ecosystem builders. Whether you're leading a channel team, scaling partner programs, or redefining your go-to-market model, this is your space to collaborate, learn, and stay ahead of the curve.

We believe leadership in the channel goes beyond strategies—it’s about shared experiences, real-world problem-solving, and fostering a culture of innovation. That’s exactly what the Channel Leaders Community delivers.

What You’ll Gain:

Exclusive Roundtables & Masterminds

Peer-Led Insights & Best Practices

Access to Curated Tools & Resources

Collaborative Innovation

Channel-First Networking

Who It’s For:

Channel Chiefs & VPs

Partner Program Directors

Channel Marketing Leaders

Ecosystem Strategists

Technology Vendors, MSP/MSSP Executives, and Distributors

If you're committed to elevating your channel impact and shaping the future of indirect sales, the
Channel Leaders Community is your next strategic advantage.

Want To Start A Growth Session?

No hesitation, we can help you with a free Consultation.

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