As traditional user tracking declines, the foundations of the advertising ecosystem are under threat.
Brands, publishers, and telecom companies urgently require a new way to identify audiences online and deliver personalized messages securely and at scale.
Telcos are uniquely positioned to step in and deliver this solution.
Activate
Leverage more of your customer intelligence to enhance your marketing strategies.
By reaching the right subscribers with the right messages at the right time, you can lower costs and boost the effectiveness of your retention, loyalty, upsell, and acquisition campaigns.
Transform
Introduce a new, consent-based ID solution that verifies first-party IDs for publishers and brands securely and responsibly.
By leading in digital identity services, you'll address the martech industry's privacy challenges and unlock a powerful new growth opportunity in the telco sector.
Power
Position yourself as a first-party data hub to enhance advertiser campaigns and deliver greater user relevance.
By standardizing and securely activating your customer intelligence across the open web, you can unlock substantial new revenue streams.
Brands gain the accuracy and scale needed to connect with the right audiences through personalized messaging, across any online environment.
Publishers can maintain strong monetization by securely verifying users on the open web.
Consumers receive personalized experiences without compromising their privacy.
Meanwhile, telcos can expand into the martech space, fueling innovation and introducing a new standard for digital marketing.
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